抖音“跨界办医”TikTok's "cross-border medical practice"

abc

   抖音集团（香港）有限公司（下称“抖音集团”）注资7.34亿元人民币，成立了“北京宁和康瑞医疗管理有限公司”。抖音集团此举意在加快布局医疗业务新赛道。作为互联网大厂，抖音在医疗行业一直在尝试突围。2020年，字节跳动（2022年5月后更名为抖音集团）斥资数亿元全资收购国内医学科普知识平台“百科名医网”，随后推出医学科普内容平台 “小荷医典”；第二年，它们又先后投资了松果医疗、参半、好心情、美中宜和、宏达爱瑞等公司。抖音集团所在的互联网科技领域，是跨界办医的“新生代”主体。除此之外，地产、金融、医药、科技制造业等都曾重金加码医疗。抖音跨界医疗健康，拥有流量、生态、数据优势。

   TikTok Group (Hong Kong) Co., Ltd. (hereinafter referred to as "TikTok Group") has invested734 million RMB to establish "Beijing Ninghe Kangrui Medical Management Co., Ltd." TikTok Group's move aims to accelerate the layout of tracks in the medical business. As an internet giant, TikTok has been trying to break through in the medical industry. In 2020, ByteDancerenamed TikTok Group in May 2022) spent hundreds of millions of RMB to acquire the domestic medical science popularization platform "Baikeyi Network" in full, and then launched the medical science popularization content platform "Xiaohu Yidian"; the following year, they invested in companies such Songguo Medical, Canban, Haoyun, Meizhong Yihai, and Hongda Aier in turn. The internet technology field whereTok Group is located is a "new generation" of entities that cross borders to run medical institutions. In addition, real estate, finance, pharmaceuticals, and technology have all heavily invested in the medical field. TikTok's cross-border entry into medical and health care has advantages in traffic, ecology, and data.